Premier Broadcasting was founded in the fall of 1993 and we went on the air with WXEF-FM on January 3, 1994. We were fortunate to begin our journey with an excellent staff and have continued to be blessed by employing wonderful and knowledgeable people.In 1997 we initially added WKJT-FM (KJ Country) through a Local Marketing Agreement with Kirby Broadcasting and later purchased the station outright. Also that same year we acquired station WXET-FM which served the Mattoon market. We later sold that station in 2008 as we decided to keep our primary focus on the Effingham community.

Premier Broadcasting is somewhat of an oddity in today’s radio marketplace. Being local and family owned is now a rarity. We are truly thankful that we live in such a great community and are extremely grateful to all our many wonderful listeners.